In a study to determine which fares better in terms of engagement in social media, researchers found video to do better than images. This should not be a surprise because of the fact that video stimulates the brain better than any other media.

Video format trumps all the others because it appeals to the needs of the brain. First and foremost, the brain just hates to be bored. And while images can be powerful, it’s not as powerful as a truly engaging piece of video.

Learn how to set up your own YouTube Channel. Not only that, but you will also learn how to create and curate your content so that it sends a powerful message to your target audience. This way, your videos (through your YouTube Channel) will gain traction and have the widest possible reach.

It doesn’t matter if you’re doing this as part of your product’s branding strategy or you just want to express yourself, Creating a YouTube Channel is
definitely a big plus. With an official channel, you or your brand can have a public presence, which you can then market to.