The process of coming up with a Facebook ad may feel quite easy, especially if you read the online guidelines for setting up a new ad campaign.

However, Facebook ads need practice and patience. Your budget and audience size influences the number of clicks and impressions. This, in turn, affects the relevance of the results obtained after variations.

Research is the most crucial part of your campaigns; don’t just go with your gut. Knowing your target audience, understanding their demographics, along with their education, is all part of getting to know how to please them.

However, even with a relatively low budget, if you aim at giving your audience the best that you can offer, you will yield results in time. This book is a jump start guide for those that are starting out with Facebook ads. It can be discouraging at first, but with patience and practice it gets does get better with time.