A marketing email is sent to a mass of people, but it should still manage to feel personal. This is the value of researching the types of people that should be included in your list.
Gone are the days when you randomly pick numbers and email addresses. You are not a spammer or a phisher. As a legitimate business, you must gear your attention towards people who could respond to your email ads and newsletters positively.
But how do you do just that? How do you build a profitable email list? How do you collate information on people who will be happy to hear from you instead of deleting your email on sight? You already know what strategies to use when email marketing.
The void that this book can fill is in helping you create that email list.